The company DAX was founded in the 1950s as Imperial DAX Company by Herman Bley in a garage in Brooklyn, New York. DAX is now a world-renowned company in the hair styling and hair care industry, manufacturing a variety of products including waxes, creams, shampoos, conditioners, gels, oils and pomades. DAX ensures that every customer finds the right styling and care product for their hair type. From its headquarters in Fairfield, New Jersey, the company now offers its high-quality products in 50 countries around the world, which were then and still are today developed and produced in-house.

DAX is best known for its pomades, which give your hair a strong hold. The most famous pomade is the red Wave & Groom or simply "red Dax". It is perfect for classic looks like the Pompadour or slick back styles.