Since 1932, FLOID stands for pure men's products that meet the needs of real men. In contrast to other brands, FLOID has been exclusively concerned with developing honest and high-quality special products just for "HIM". This has earned FLOID an excellent reputation that is passed on from generation to generation. The classic aftershave products are produced according to old tradition and still have the unmistakable fragrance. The FLOID range also includes modern shaving and hair care products that meet the needs of the modern, care-conscious man.